4th WCSET-2015 at Japan

 

Computer Science and Electrical Engineering:

Title:           A Preliminary Study of Location-based Mobile Advertising Schemes with Plot Placement Animation over A cyber-physical system
Authors:      Ru-Hung Lee, An-Yi Chen, Chun-Hung Liu, Tsai-Yun Mou
Abstract:     Recent advances in wireless communications, mobile connectivity and cloud computing have paved a way for all the devices and applications of Internet of Things (IoT), within which information from all related perspectives is closely monitored and synchronized between physical facilities, such as transportation carriers, and the cyber computational space. Smartphone and tablets have developed into popular devices with the proper permission from the message recipients for reading and watching many forms of mobile advertisement. Advertisers always want to maximize their ads’ effectiveness with pushing the content to the proper segments of recipients without being shutting down before fully presented. While 2D Animation has been a category of completely mature art forms, there is broad space for collaborative utilization on both commercial and artistic value. Animated commercial film possess excellent cost-performance ratio to be produced, broadcasted and decoded adaptively in various transmission and display media especially when it comes to real-time and personal-profiled plot placement marketing along with geo-information technologies. A cyber-physical system (CPS) framework for mobile advertising with location-based plot placement 2D animation has been derived and yet to be implemented and deployed. In this work, the flowcharts and use case diagrams are derived, a high-level operational architecture is designed and the plot placement marketing strategies are theoretically and empirically studied. With the high global penetration of mobile devices and the prosperous development of IoT solutions, the schemes of internet marketing are to be highly cross-fielded and plot placement 2D animation CPS will surely play a very important role.

Keywords:   cyber-physical System, location-based, mobile advertising, 2d animation, plot placement advertising
Pages:          318-322

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